Asus debuted its new portfolio, driven by artificial intelligence (AI), on Monday at AMD’s Computex 2024. New Copilot+ PCs were released by the business in its ProArt, TUF, and Zenbook series. In addition, it debuted the AI NUC 2024 desktop lineup, which was created in association with Intel. The business also disclosed its AI strategy, which calls for AI-powered servers supported by the Grace Hopper and Grace Blackwell chipsets from Nvidia. Notably, the Copilot+ PCs from the company make use of the newly released AMD Ryzen AI 9 HX 370 CPUs.
Asus AI strategy
At the Computex event, the business unveiled their AI strategy under the slogan “Ubiquitous AI. Incredible Possibilities.” The Taiwanese tech giant has revealed that it is intensifying its focus on data centers in addition to launching an extensive array of laptops powered by artificial intelligence.
Asus said in a press article that its data center solutions, Asus Servers, will use AI-enabled servers that run on AI chips from Nvidia. It will make use of chipsets known for handling AI tasks, the Grace Hopper and Grace Blackwell models.
Additionally, it is modernizing its NUC (Next Unit of Computing) range of desktop components, which emphasize performance. Asus announced that it will be concentrating on AI workloads for organizations and supporting a wide range of business applications when launching the new AI NUC 2024 series.
the release of Asus Zenbook models
One of the first AI PCs from the firm is the Asus Zenbook S 16, which has an OLED screen, a ceramic hybrid design, and AMD’s most recent Ryzen AI HX 370 processor—the flagship chipset from the Ryzen AI 300 series. During the event, the Zenbook S 14 and ExpertBook P5, which will run on Intel Core Ultra CPUs, were also announced. These laptops are intended for use in small office settings and by professionals.
Asus Launches ProArt series laptops
The company’s ProArt series received a lot of attention, and three distinct laptops—the Asus ProArt P16, ProArt PX13, and ProArt PZ13—were unveiled. While the PX13 has a convertible design factor, the ProArt P16 is a clamshell laptop. Both have the Nvidia GeForce RTX 4070 GPU in conjunction with AMD Ryzen AI 9 HX 370 chipsets. It is equipped with a Neural Processing Unit (NPU) capable of performing up to 50 Trillion Operations Per Second (TOPS) for AI tasks. For more intensive AI workloads, the GPU can further produce up to 321 TOP.
Reportedly, the Asus ProArt PZ13 is an IP52-rated detachable laptop that has undergone testing at the military level for resistance to dust and water. The Snapdragon X CPU, which also gives it the Copilot+ PC moniker, powers this creator-focused laptop.
Asus TUG gaming laptops unveiled
The Asus TUF A16 and TUF A14 are two further gaming laptops that the company unveiled as part of the TUF series. Up to AMD Ryzen AI 9 HX 370 SoCs combined with Nvidia GeForce RTX 40-series GPUs will power these laptops. Additionally, these will enable high-refresh rate G-Sync display technology and Dolby Atmos audio.
Pricing of the Asus Copilot+ PC lineup
Asus has opened up pre-orders for its Zenbook S 16, ProArt P16, and PX13 worldwide. Customers may pre-order the devices on BestBuy in the US, and the company’s website will allow them to be booked wherever else. The starting price of the Zenbook S 16 is $1,399, or approximately Rs. 117,000. The ProArt PX13 convertible is priced at $1,699 (about Rs. 141,900), while the clamshell ProArt P16 is priced at $1,899 (about Rs. 158,600).
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