The Gujarat Cooperative Milk Marketing Federation (GCMMF) said that due to a rise in the overall cost of operation and milk production, the price of Amul milk has increased by Rs 2 per liter starting on Monday. As a result, every market in the nation would see an increase in the price of the Amul milk packet by Rs 2 per litre.
As of June 3, all variants of Amul milk would cost Rs 2 more per litre, according to Jayen Mehta, MD of GCMMF, the company that sells milk and dairy products under the “Amul” name.
The price of milk was last increased by GCMMF in February 2023. According to Mehta, the boost is required to make up for the farmers’ higher production costs.
The 500 ml Amul buffalo milk, 500 ml Amul Gold milk, and 500 ml Amul Shakti milk have their updated pricing set at Rs 36, Rs 33, and Rs 30 correspondingly, according to the recent increase.
“The increase of Rs 2 per litre corresponds to an MRP increase of approximately 3–4%, which is significantly less than the average inflation rate for food.” It is important to remember that Amul hasn’t raised the cost of fresh pouch milk in any significant markets since February 2023, according to a statement from GCMMF.
It stated that the increase in the total cost of operation and milk production is the reason for this price increase. According to GCMMF, Amul distributes around 80 paise of each rupee that customers pay for milk and milk products to milk producers.
“The price revision will support our milk producers in maintaining fair milk prices and will motivate them to produce more milk,” it continued.
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